The Relevance Problem in eCommerce

The Relevance Problem

Part of the AI in eCommerce Series
  • Search relevance is one of the hardest problems teams face when building modern search, recommendation, and AI-powered discovery systems. It’s not just about matching keywords or finding similar vectors. True relevance requires balancing multiple signals at once, including intent, product attributes, personalization, and business goals. Here are a few key ideas we covered in the webinar:
  • • Why relevance is more than keyword or vector search
  • • The challenge of combining multiple signals into one ranking pipeline
  • • How modern search architectures limit relevance tuning
  • • How Vespa enables real-time ranking with many signals at once